Sesame Communications, Seattle [2007 – present]

Sesame Communications is the premier provider of online services for the dental industry. Through an integrated solution of websites, mobile applications, search engine marketing, and patient connection systems, Sesame helps dentists manage and grow profitable practices.

Director of Web Operations

By making individual connections within a large team, and driving peer-to-peer buy-in, I was able to lead innovation; drive process and culture change in a complex organization; and exceed revenue delivery targets.

Selected Accomplishments:

• Consistently exceeded GAAP revenue targets, totaling a surplus of 15.8% YTD
• Lead a $4m+ business unit, directly responsible for maintaining a $1.8m+ budget
• Lead Web Operations teams (design, production, content development, project management)
• Successful engaging and motivating large teams (46 in Web Operations)
• Able to assemble a team of contract resources to augment in-house staff, drive quality and cost control
• Developed an energetic & passionate team culture that fostered internal growth
• Worked with executive team to overhaul departmental KPIs, allowing for open and clear communication
  regarding team expectations and performance
• Implemented an incentive system to drive revenue and performance from key positions within the team
• Instituted a LEAN-based quality assurance system to eliminate post-launch issues
• Created a scalable Edits Team by setting quantifiable metrics & goals, and improving efficiencies to
  become a customer-centric, revenue-generating department
• Absorbed Search Team production into Web operations, to create huge efficiencies and effectively
  eliminate “prior to install” cancellations of Search Services

Design Manager

As a cross-functional liaison, I was able to educate and evangelize the standards and processes of the Design Team as a whole. The Design Manager role focused on orchestrating the development and design of services, products, communications and systems, and ensuring great service delivery to the member.

Selected Accomplishments

• Formed Innovation Squad, an extra-curricular team focused on driving grass roots initiatives
• Successfully designed, defined, and delivered Sesame Hub 1.0: A proprietary website development and
  maintenance platform that reduced build times by 30% and streamlined delivery process of websites.
• Developed and Launched Sesame Mobile v1.0-v2.5, accounting for 346k GAAP revenue YTD
• Optimized internal pipeline and leveraged cross-team training to create a more scalable workforce
• Developed and Launched Provider Package program: A premium library content that has generated 150k
  revenue in 1.5 years, and is currently used as a business development platform to launch future corporate
  relationships
• Successfully delivered the site architecture and user interface for the company’s award-winning core
  software platform, Sesame 24-7
• Oversaw strategy and development of tradeshow videos
• Delivered corporate mobile site from concept to completion in under 2 days
• Speaker with the Sesame Webinar Series

Previous Positions

CSS Developer [Ad Ventures, Seattle]

Developed compliant, feature-rich websites for corporate clients using CSS, DHTML, Flash, & Ajax

Senior Project Manager [Highline Community College, Des Moines]

Owned planning and delivery of web & graphic programs within a division of the college